Who I am

So, a little bit about me…..

Hi, I’m Pete.

I’m a qualified personal trainer and copywriter who writes targeted, fully-researched and engaging content for the pillars of holistic health: fitness, nutrition and well-being.

Using SEO and content marketing strategies, I help businesses drive traffic and sales, while giving their brand the voice they’ve always wanted.

I also run my own website: The Vegan Varsity.

Away from the keyboard, I am an amateur boxer (very amateur!), an avid reader and practice Transcendental Meditation. 


  • (BA Hons) English- University of Northumbria
  • Level 3 Personal Trainer- Training Room
  • Diploma in Nutrition and Wellbeing- University of Aberdeen
  • Diploma in Copywriting- The Blackford Centre
  • SEO Keyword Strategy- LinkedIn Certified
  • SEO Link Building- LinkedIn Certified
  • Digital Marketing For Small Businesses- SEMrush Certified
  • Content Marketing- Hubspot Certified

Content strategy and creation that drives sales and builds your brand